May 9, 2018
Laura Wolf Stein, Marketing Director for The Challenged Athletes Foundation. Using her Masters in Global Communication as the former Director of Consumer Marketing at Sony Electronics and VP of Marketing for SKLZ, Laura was responsible for the planning and execution of multi-million-dollar advertising and promotions budgets, as well as positioning some of the most prominent household brands.
Laura talks about the art and the science of marketing and brings her expertise in brand strategy, messaging, retail marketing, experiential events, PR, social media, e-commerce/digital, marketing sponsorships and cause marketing to our conversation.
Lessons you will learn from this interview: