Dec 9, 2017
Cathy Palochko is a Senor Vice President at GP Strategies Corporation. She helps companies like Toyota and Lexus articulate their brand promise through training and development. Teaching a customer centric approach she connects marketing with sales. With over 30 years in the the fields of human performance and process improvement, she puts a unique spin on marketing, advertising and selling.
Lessons you will learn from this interview:
- How marketing, training, advertising and sales all work together to create a power brand
- The single most important tool sales can use to match product features with customer needs
- How marketing and sales working together can elevate the customer experience and increase results
- The secret to executing to expectations
- Mentoring and the magic of questions and introspection
- How to turn on-line reviews and comments into gold