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The Show Runner Marketing Podcast

Jan 5, 2018

Lisa Buyer, The Buyer Group

A speaker and consultant on social media and public relations; Lisa’s specialty is blending the power of public relations (PR), social media optimization (SMO) and search engine marketing (SEO).  Lisa is an Adjunct Professor @UFJschool and the author of #SocialPRSecrets.

Lessons you will learn from this interview:

  • How to double your output and accomplish more by identifying your most productive and creative time of day
  • A blueprint for connecting with your audience, so they don't feel like you’re selling to them
  • User-generated content – where to get it and how to use it as your secret weapon 
  • Understanding Digital ROI - don’t be fooled by “VANITY METRICS”
  • Why it’s necessary to get over the fear of using live video to engage your target audience and beat FB and Instagram algorithms
  • How to diversify your niche and get out of the “me too” pack
  • What you need to know about VR and AR – marketing’s new realities
  • How to stay relevant and harness the latest trends in public relations and social media to prevent costly mistakes