May 12, 2020
Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after, March 19th, the government shut down the economy.
Allyson graciously agreed to update our conversation with her thoughts from the C-suite. We talk about the...
May 1, 2020
THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers’ best reactions, and relationships with sponsors and athletes during a time when professional sports has shut...